UNVEILING THE ETHICAL BUSINESS LANDSCAPE IN NORTH MACEDONIA: EXPLORING MANAGERIAL APPROACHES FOR NURTURING A CULTURE OF BUSINESS ETHICS IN CONTEMPORARY ORGANIZATIONS

According to research in business ethics, one's ethical behavior can vary depending on the individual. However, the idea behind the research paper is based upon the fact that the manager’s ethical behavior in business and organizations in general will be reflected to subordinates, thus, the application and attitude of managers towards ethics in the management decision making processes is of great significance and directs the entire organization towards ethical business environment. Additionally, emphasis is placed on the attitudes regarding ethical issues of managers within the companies in Republic of North Macedonia. Businesses in various countries and regions rely largely on business ethics to survive. If a company wants to be perceived as a reliable business partner, it should put some or all of this concept into action. With these considerations in mind, the goal of this study is to characterize the breadth and application of business ethics in North Macedonia, specifically how much managers in enterprises active in the aforementioned areas were among the research subjects. The study found that, to varying degrees, organizations in the investigated sectors use business ethics in their operations. Most importantly, our research indicated that corporate ethics is regarded as a vital factor influencing the success and profitability of modern firms, and that this role is likely to expand in the coming years.

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