MARKETING STRATEGIES WITHIN THE POST PANDEMIC SCENARIO

The global economy, as the leading foundation of developing markets, faced a series of complex challenges that pushed the boundaries of normal business interaction. One of the major tectonic shifts was caused by the emergence of the Covid 19 which expressly changed the course of companies’ long-term policies. End consumers, as a driving force of companies’ profitability, are mostly affected primarily by the price variations that are a consequence of the inadequate relationship between supply and demand. This relationship has gained an even more serious context now that the economy has finally entered the post pandemic phase. These implications are noticeable in the pricing structure of products, which are not always welcomed by the average consumer which tend to flee when prices rise and value falls. How companies can remain relevant, yet competitive, is important in times of global pandemics. But what is pivotal is how to maintain companies’ profitability by retaining existing consumers. The main objective of this paper is to present marketing strategies designed to help companies successfully overcome the challenges by reframing the new era of post pandemic economics. The first part of the research elaborates on the role of marketing during and after Covid – 19 pandemic and its implication on the economy. The second part discusses regarding the particular type of marketing strategies and its relevance in the post – pandemic scenario. The study concludes that in a post pandemic scenario, marketing strategies take a different shape due to changes in consumer behavior, indicating that the need for new approach is vital in order to successfully meet consumer needs.

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