Joy of Missing Out (JOMO) in the Hotel Sector: A Quantitative Analysis of Guests’ Attitudes, Behaviors, Service Perceptions and Willingness to Pay for Digital Disconnection Experiences

Ristova Maglovska, Cvetanka

doi:10.69648/BITN1078

Abstract

This paper examines the concept of Joy of Missing Out (JOMO) in the hotel sector through quantitative research focused on guests’ attitudes, behaviors, and perceptions toward digital disconnection. Based on 200 respondents, the questionnaire data is analyzed by factor analysis, correlation, ANOVA, multiple regression, mediation (PROCESS model), and binary logistic regression. Results indicate that emotional benefits, digital perceptions, and age provide highly discriminative power to willingness to pay and probability of choosing a JOMO-related hotel service. These outcomes indicate the ever-increasing perception of the need for focused technology-free experiences and present significant data for hotels to develop digital detox services.

Keywords

References

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Akbari, M., Seydavi, M., Palmieri, S., Mansueto, G., Caselli, G., & Spada, M. M. (2021). Fear of missing out (FoMO) and internet use: A comprehensive systematic review and meta-analysis. Journal of behavioral addictions, 10(4), 879–900. https://doi.org/10.1556/2006.2021.00083
Alderton, M. (2019, April 3). 4 Hotels That Offer a Digital Detox. NorthStar Meetings Group.https:// www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Site-Selection/Hotels- Digital-Detox-Device-Free-Meetings
Arenas, J. F., Folgado-Fernández, J., & Palos-Sanchez, P. (2022). Digital Disconnection as an Opportunity for the Tourism Business: A Bibliometric Analysis. Emerging Science Journal, 6, 1100-1113. https://doi.org/10.28991/ESJ-2022-06-05-013
Barber, N. A., & Deale, C. (2013). Tapping Mindfulness to Shape Hotel Guests’ Sustainable Behavior. Cornell Hospitality Quarterly, 55(1), 100-114. https://doi.org/10.1177/1938965513496315
Barry, C., Smith, E., & Murphy, M., Halter, B., & Briggs, Jacob. (2023). JOMO: Joy of Missing Out and its Association with Social Media Use, Self-Perception, and Mental Health. Telematics and Informatics Reports, 10, 100054. https://doi.org/10.1016/j.teler.2023.100054
Barry, C. T., & Wong, M. Y. (2020). Fear of missing out (FoMO): A generational phenomenon or an individual difference? Journal of Social and Personal Relationships, 37(12), 2952-2966. https://doi.org/10.1177/0265407520945394
Chan, S. S., Van Solt, M., Cruz, R. E., Philp, M., Bahl, S., Serin, N., Amaral, N. B., Schindler, R., Bartosiak, A., Kumar, S., & Canbulut, M. (2022). Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO). Journal of Consumer Affairs, 56(3), 1312-1331. https://doi.org/10.1111/joca.12476
Conti, E., & Farsari, I. (2024). Disconnection in nature-based tourism experiences: an actor-network theory approach. Annals of Leisure Research, 27(4), 525-542. https://doi.org/10.1080/11745398.2022.2150665
De Sousa, A. (2024). Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO): two important constructs. Indian Journal of Mental Health, 11(2), 68-70.
Djafarova, N., & Kim, H. (2025). Understanding FoMO: implications for hospitality and tourism industries. Current Issues in Tourism, 1–10. https://doi.org/10.1080/13683500.2025.2498596
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Rautela, S., & Sharma, P. (2022). Problematic internet usage, psychological and mental health, socialmedia fatigue, FOMO, desire to disconnect, and JOMO: A study of university students. International Journal of Mental Health and Addiction, 20(4), 909-923. https://doi.org/10.1108/JICES-06-2021-0057
Ryan, R. M., & Deci, E. L. (2017). Self-determination theory: Basic psychological needs in motivation, development, and wellness. The Guilford Press. https://doi.org/10.1521/978.14625/28806
Stankov, U., Filimonau, V., & Vujičić , M.D. (2020). A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world, Tourism Geographies, 22(3), 703–712. https://doi.org/10.1080/14616688.2020.1768432
Quaye, F. (2025). Digital Detox Tourism: Assessing Tourist Expectations And Experiences. Journal of Management and Development Research, 2, 11-21. https://doi.org/10.69739/jmdr.v2i1.220
Vickery, R., & Jackson, J. (2021). Stress and disconnection: The tourism of digital detox. Tourism and Hospitality Research, 21(3), 101-115.
Wojcieszak-Zbierska, M. (2023). JOMO and FOMO in tourism as seen by university students. Turystyka I Rozwój Regionalny, 20, 173–181. https://doi.org/10.22630/TIRR.2023.20.29

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[1] Aitamurto, T., Won, S. A., Sakshuwong, S., Kim, B., Sadeghi, Y., Stein, K., Royal, P. G., & Kircos, C. L. (2021). From FOMO to JOMO: Examining the Fear and Joy of Missing Out and Presence in a 360° Video Viewing Experience. In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems (CHI ‘21). Association for Computing Machinery, New York, NY, USA, Article 512, 1–14. https://doi.org/10.1145/3411764.3445183

[2] Akbari, M., Seydavi, M., Palmieri, S., Mansueto, G., Caselli, G., & Spada, M. M. (2021). Fear of missing out (FoMO) and internet use: A comprehensive systematic review and meta-analysis. Journal of behavioral addictions, 10(4), 879–900. https://doi.org/10.1556/2006.2021.00083

[3] Alderton, M. (2019, April 3). 4 Hotels That Offer a Digital Detox. NorthStar Meetings Group.https:// www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Site-Selection/Hotels- Digital-Detox-Device-Free-Meetings

[4] Arenas, J. F., Folgado-Fernández, J., & Palos-Sanchez, P. (2022). Digital Disconnection as an Opportunity for the Tourism Business: A Bibliometric Analysis. Emerging Science Journal, 6, 1100-1113. https://doi.org/10.28991/ESJ-2022-06-05-013

[5] Barber, N. A., & Deale, C. (2013). Tapping Mindfulness to Shape Hotel Guests’ Sustainable Behavior. Cornell Hospitality Quarterly, 55(1), 100-114. https://doi.org/10.1177/1938965513496315

[6] Barry, C., Smith, E., & Murphy, M., Halter, B., & Briggs, Jacob. (2023). JOMO: Joy of Missing Out and its Association with Social Media Use, Self-Perception, and Mental Health. Telematics and Informatics Reports, 10, 100054. https://doi.org/10.1016/j.teler.2023.100054

[7] Barry, C. T., & Wong, M. Y. (2020). Fear of missing out (FoMO): A generational phenomenon or an individual difference? Journal of Social and Personal Relationships, 37(12), 2952-2966. https://doi.org/10.1177/0265407520945394

[8] Chan, S. S., Van Solt, M., Cruz, R. E., Philp, M., Bahl, S., Serin, N., Amaral, N. B., Schindler, R., Bartosiak, A., Kumar, S., & Canbulut, M. (2022). Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO). Journal of Consumer Affairs, 56(3), 1312-1331. https://doi.org/10.1111/joca.12476

[9] Conti, E., & Farsari, I. (2024). Disconnection in nature-based tourism experiences: an actor-network theory approach. Annals of Leisure Research, 27(4), 525-542. https://doi.org/10.1080/11745398.2022.2150665

[10] De Sousa, A. (2024). Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO): two important constructs. Indian Journal of Mental Health, 11(2), 68-70.

[11] Djafarova, N., & Kim, H. (2025). Understanding FoMO: implications for hospitality and tourism industries. Current Issues in Tourism, 1–10. https://doi.org/10.1080/13683500.2025.2498596

[12] Fioravanti, G., Casale, S., Benucci, S. B., Prostamo, A., Falone, A., Ricca, V., & Rotella, F. (2021). Fear of missing out and social networking sites use and abuse: A meta-analysis. Computers in Human Behavior, 122, 106839. https://doi.org/10.1016/j.chb.2021.106839

[13] Kaswa, A., & Kolapkar, R. (2024). Comparing the JOMO (Joy of Missing Out) experiences through age and gender perspectives. (Version 1) [Preprint]. https://doi.org/10.21203/rs.3.rs-4399922/v1

[14] Kirtley, D. B. (Host). (2015, October 15). David Wong (Jason Pargin), Author of John Dies at the End (Episode 171) [Audio podcast episode]. In Geek’s Guide to the Galaxy. Wired. https://www.wired.com/wp-content/uploads/2015/10/geeksguide171final.mp3

[15] Manthiou, A., Klaus, P., & Luong, V.-H. (2022). Slow tourism: Conceptualization and interpretation– A travel vloggers’ perspective. Tourism Management, 93. https://doi.org/104570.10.1016/j.tourman.2022.104570 https://doi.org/10.1016/j.tourman.2022.104570

[16] Nguyen, T. (2023). Motivations and challenges for disconnecting from social media: A qualitative study. Journal of Digital Behavior, 8(2), 88-102. https://doi.org/10.1080/10714421.2023.2195795

[17] Ozdemir, M. A., & Goktas, L. S. (2021). Research trends on digital detox holiday: a bibliometric analysis, 2012-2020. Tourism & Management Studies, 17(3), 21-35. https://doi.org/10.18089/tms.2021.170302

[18] Pabon, R., Agravante, J., Ignacio, C., & Susaya, L. (2025). A Qualitative Study on Millennials’ Experiences of FOMO and JOMO. https://doi.org/10.13140/RG.2.2.12958.24645

[19] Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014

[20] Putra, F. (2019). Emerging Travel Trends: Joy of Missing Out (JOMO) Vs Iconic Landmarks. Jurnal Pariwisata Terapan, 3, 17. https://doi.org/10.22146/jpt.49273

[21] Rautela, S., & Sharma, P. (2022). Problematic internet usage, psychological and mental health, socialmedia fatigue, FOMO, desire to disconnect, and JOMO: A study of university students. International Journal of Mental Health and Addiction, 20(4), 909-923. https://doi.org/10.1108/JICES-06-2021-0057

[22] Ryan, R. M., & Deci, E. L. (2017). Self-determination theory: Basic psychological needs in motivation, development, and wellness. The Guilford Press. https://doi.org/10.1521/978.14625/28806

[23] Stankov, U., Filimonau, V., & Vujičić , M.D. (2020). A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world, Tourism Geographies, 22(3), 703–712. https://doi.org/10.1080/14616688.2020.1768432

[24] Quaye, F. (2025). Digital Detox Tourism: Assessing Tourist Expectations And Experiences. Journal of Management and Development Research, 2, 11-21. https://doi.org/10.69739/jmdr.v2i1.220

[25] Vickery, R., & Jackson, J. (2021). Stress and disconnection: The tourism of digital detox. Tourism and Hospitality Research, 21(3), 101-115.

[26] Wojcieszak-Zbierska, M. (2023). JOMO and FOMO in tourism as seen by university students. Turystyka I Rozwój Regionalny, 20, 173–181. https://doi.org/10.22630/TIRR.2023.20.29