ABSTRACT
This paper examines the concept of Joy of Missing Out (JOMO) in the hotel sector through quantitative research focused on guests’ attitudes, behaviors, and perceptions toward digital disconnection. Based on 200 respondents, the questionnaire data is analyzed by factor analysis, correlation, ANOVA, multiple regression, mediation (PROCESS model), and binary logistic regression. Results indicate that emotional benefits, digital perceptions, and age provide highly discriminative power to willingness to pay and probability of choosing a JOMO-related hotel service. These outcomes indicate the ever-increasing perception of the need for focused technology-free experiences and present significant data for hotels to develop digital detox services.
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