Global marketing strategies are essential for global market success. Global marketing is defined as the process of adjusting the marketing strategies of own company to adapt to the conditions of other countries. If a business chooses not to extend internationally, it can face domestic competition from international companies that are extending their international presence. International marketing involves the marketing tactics adopted by knowledgeable marketers in different countries specific to the markets of those countries. Global marketing, on the other hand is a marketing concept which involves the marketing efforts put in for the unique worldwide market (S. Zyman,2000). Competing on a global basis allows customers worldwide to be better-informed and more focused on the products and services offered. Creating a comprehensive global marketing strategy also allows to the company to adapt quickly wherever needed based on customer demands and trends in the global marketplace. A company which fails to go global is about of losing domestic business to competitors with better products and more value for the customer. This paper explains the global marketing in general. Furthermore, importance, problems, and objectives are going to be explained. Global marketing is very important for internationalization of the business and preparing a good strategy for it. The advantages of global marketing are: reduction to cost inefficiencies and of duplication of efforts between national and regional subsidiaries, opportunities to transfer products, brands and ideas to other subsidiaries, appearance of global clients, improvement of ties between national infrastructures, leading to development of a global marketing infrastructure etc. This paper proves that global marketing is more than simply selling a product internationally. It includes the whole process of planning, producing, placing and promoting a company’s products in a worldwide market. The research method used in this paper is theoretical. The conclusion in this paper emphasizes that companies engaging in global marketing operations are facing number of very important strategic decisions. Globalization has become a multifaceted term requiring companies to carefully monitor their markets.
PETRUSEVSKA, G.,
(2019). GLOBAL MARKETING -STRATEGIES AND IMPLICATIONS. Trends in Economics, Finance, and Management Journal, 1(1), 57-62. Arrival Date Posted By:https://tefmj.ibupress.com/articles/global-marketing--strategies-and-implications
