ABSTRACT
Running a business in an era increasingly concerned with climate change poses challenges for all stakeholders. Governments and intergovernmental organizations are enacting new regulations, compelling businesses to adapt. While some companies have proactively shifted to eco-friendly
production systems, others face pressure to change. To meet these evolving demands, businesses are exploring models that align with the circular economy. This study is aimed at exploring the drivers and
barriers to circular business models as well as the challenges small and medium sized companies face to achieve the environmental and business objectives. Through a survey conducted among small and medium-sized enterprises in North Macedonia, both closed and open-ended questions were utilized to gather insights. The findings reveal a spectrum of engagement, ranging from incorporating circular principles in product design to active involvement in material recycling. These results underscore
a growing willingness within the business community to embrace sustainable and circular business models.
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