Savica Dimitrieska

• Prof. Dr.
• International Balkan University – Skopje

Savica Dimitrieska – Full-time Professor in Marketing at FEAS, IBU, with 28 years of experience in academia and public/private sectors. She specializes in marketing, brand management, supply chain management, customer behavior, and international marketing. She has authored several marketing textbooks and papers for international scientific journals. ORCID

Relevant scope: Business economics and strategic management; Marketing and supply chain management; Organizational behavior and human resource management; Entrepreneurship and innovation.