4 1 2022 2022-06-30 https://tefmj.ibupress.com/issue/volume-4-issue-1 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

the-impact-of-covid-19-on-the-application-of-e-banking-the-case-of-macedonian-commercial-banks 2022 4 The crisis, (political, economic, military, health), but also every positive change or novelty in the society, such as the Industrial Revolution, the Information Revolution transform the national economies. These transformations cause a new way of functioning of institutions, including banks, but also affect the life and functioning of people as consumers. The global health crisis caused by Covid-19 in 2020 shook the whole world. The information technology (IT), but even more the Covid-19, have imposed the need for banks to conduct their activities almost completely online. Historically, retail banks have relied on their branches to provide customer service. Consumers realized all necessary banking transactions with a physical presence in the bank branches. The Internet, and especially Covid-19, has altered the way banks operate, but also the consumer behavior. With the migration to online banking, banks must invest in their IT departments, provide secure online platforms, initiate and follow the changes in legislation, to provide reliable and quality services to consumers. Hence, this paper aims to answer the following research questions: What was the situation with the electronic banking in the Macedonian commercial banks before Covid-19? What is the impact of Covid-19 on the electronic conduct of transactions of banks? What are the opportunities and threats to the banking sector from the digitalization process? How the legislation affects the e- bank’s operations? To answer these questions, a survey with banks will be conducted, using a questionnaire. The extensive questionnaire will be submitted to all commercial banks in Macedonia. It contains open and closed questions (Likert scale, semantic differential, multiplechoice questions). After processing the research data, the results showed that Macedonian banks are following the world trends and that they are trying to fully implement the digitalization of their services.

]]> Covid-19, Information Revolution, Digitalization, Online Banking, E-Banking, E-Legislation, Bank’s Branches 2022-06-30 https://tefmj.ibupress.com/articles/the-impact-of-covid-19-on-the-application-of-e-banking-the-case-of-macedonian-commercial-banks 1 1-10 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/128/49.pdf / /

]]> Bilal Sucubaşı Halk Bank AD Skopje true Elena Parnardzieva Stanoevska International Balkan University – Skopje Savica Dimitrieska International Balkan University – Skopje Andrijana B. Danevska International Balkan University – Skopje 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

the-financial-transactions-between-related-entities-with-emphasisis-on-transfer-pricing 2022 4 Pricing of intra company transactions has become a major concern of Multinational Corporations’ management. The price used to transfer goods and services between related entities is referred to Transfer Pricing and it is a well-known practice in the field of financial management in the International Businesses. The income shifting activities through price manipulations are limited by tax authorities and regulated with the concept called arm’s length principle. This principle requires the intra company charges to be defined at the same conditions which might set up wile transacting with independent parties. The Transfer pricing (TP) concept and arm’s length principle in the world literature and practices are well known concept, whereas in North Macedonia this is a new an unexplored topic, which legally was regulated in Income Tax law after 2011 year. The research approach used in the study is qualitative. A direct observation of one case company engaged in service industry was done. The objective of this research is to understand the importance of TP issues and implementation processes in corporate level. Additionally, two types of semi structured questionnaires were designed and distributed to the company representatives and TP experts with the main goal to gain additional insights on how professionals are assessing TP importance, and to compare the TP issues between the professionals in the field and managers of the companies.

]]> Transfer pricing, arm’s length principle, international financial management, multinational companies 2022-06-30 https://tefmj.ibupress.com/articles/the-financial-transactions-between-related-entities-with-emphasisis-on-transfer-pricing 1 11-21 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/127/50.pdf / /

]]> Sedat Mahmudi true Zana Sulejmani Mahmudi 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

advertising-messages-before-and-after-covid-19 2022 4 Each period of time imposes the need for companies to use specific advertising messages. Advertising messages that aim to reach the consumer can be emotional, rational and moral. According to experts, the most influential are the positive emotional messages. Positive emotions, such as happiness, joy, pride, beauty, pleasure, youth, family, love, etc. have a strong impact on consumer decision-making and actions. If rational messages act on the conscious level of consumers and point to the functionality and benefits of products and services, emotional messages reach consumers more deeply, on an unconscious level. Moral advertising requires consumers to act in order to contribute to the common good. The question that is elaborated in this paper is whether it is better and more effective for companies to use rational or emotional messages during a pandemic, as well as how the pandemic changed advertising messages. So far, a small number of expert views, papers, and analyzes have been published on this topic, but they all indicate that in times of crisis and pandemics, people are more sensitive to emotional advertising messages. In time of pandemic, people are more influenced by positive, but also negative emotional messages, such as nurturance, affiliation, sorrow, nostalgia, excitement, fear, security, etc. The paper attempts to summarize several empirical studies by recognized well-known marketing agencies and marketing experts on this topic and to analyze them and draw appropriate conclusions.

]]> Advertising, advertising messages, emotional messages, rational messages, moral messages, consumer behavior, pandemic advertising 2022-06-30 https://tefmj.ibupress.com/articles/advertising-messages-before-and-after-covid-19 1 22-27 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/126/51.pdf / /

]]> Savica Dimitrieska International Balkan University – Skopje true Nehat Ramadani University of Tetovo 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

competitive-advantage-the-globalization-of-digital-cinematic-expression 2022 4 Regardless of the driving mechanisms behind the production of a film work, it has a great impact on society. Society responds by continuing to invest in film production, simply because people need the products of the film industry. It is because of this that the film industry is on par with any other industry that offers entertainment or caters to similar consumer needs. This speaks of the universality of the mechanisms for building a competitive advantage - regardless of whether they are of a corporate, or of a cultural-artistic and entertainment nature. The satisfaction achieved when consuming the products of film production determines its place in the economic system. What we call "economics", in its most rudimentary form, is a model of how people use the financial resources available to them. The development of creative industries and the expansion of new media represent an environment from which threats to productions arise. Film productions must be proactive in their expression - creating film forms in step with the digital age. The vast source and choice of content, the metamorphosis of media and film forms, are increasingly available at the click of a button. Long-term cultural trends affect the "economic health" of production houses as well. The globalization of information technologies and the internationalization of cyberspace require the concepts of culture and creativity to be re-examined and placed at the center of global socio-economic and political mechanisms. Hence, there is a need to fundamentally understand and implement the mechanism of the relationship between film forms, and not about formats – something that is absurd with the current development of cinematography.

]]> Production, film, digital media, strategy, globalization 2022-06-30 https://tefmj.ibupress.com/articles/competitive-advantage-the-globalization-of-digital-cinematic-expression 1 28-32 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/125/52.pdf / /

]]> Ilija Ciriviri Faculty of Dramatic Arts – Skopje true 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

the-impact-of-public-debt-on-the-economic-development-of-north-macedonia 2022 4 Public debt is an alternative choice for the countries to fund their projects, and also serves as an effective option in terms of budget deficit or in terms of financial crisis. The amount and the composition of public debt varies from one region to another. Different attitudes and insights regarding the effect of the public debt on the economic growth have emerged throughout the years, hence the differences in the opinions about public borrowing as a method of financing. While some view it as an instrumental feature of the public finances, and an indicator about the efforts a country is putting in the process of economic development; others view it as a sign of fiscal irresponsibility and poor budget planning. Overall, there is still a debate whether it is safe to classify public borrowing as a positive feature in a country’s finances or not. The purpose of this study is to provide a better insight of the public debt and its impact on the economic growth in North Macedonia. Secondary data from the World Bank and the Ministry of Finance will be used in order to provide insight. Data that will be used for observation is public debt as percentage of GDP and in its nominal form, as well as GDP growth rate and real GDP per capita, in the period around the global financial crisis and prior to the pandemic crisis in order to understand the causes of the excessive borrowing of a country.

]]> public debt, public finance, North Macedonia 2022-06-30 https://tefmj.ibupress.com/articles/the-impact-of-public-debt-on-the-economic-development-of-north-macedonia 1 33-44 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/124/53.pdf / /

]]> Kristina Velichkovska International Balkan University true Nehat Ramadani University of Tetovo 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

north-macedonian-perspective-on-organizational-ethics-and-social-responsibility 2022 4 Organizational ethics and ethical behavior are considered one of the most crucial aspects for the growth of every organization, for creating favorable business environment, building confidence and improving organizations’ reputation. Therefore, the following paper is to analyze the terms used in the values adopted by the organizations and ethical guidelines, how they are perceived in North Macedonia and the way they make decisions for further enforcement of ethical issues within their organizations. The research methodology that was being used in conducting this study was basically secondary research data which are open access sources which are available in the internet. Such resources of data include scientific papers, paper documents and databases. The ultimate purpose of the research is to contribute to the understanding of organizational ethics and particularly how it reflects the modern organizational practice and the business environment among the companies in Republic of North Macedonia along with the application of code of ethics and to shed light to the role ethics has on creating and improving the business environment. Moreover, in the paper will be explored social responsibility in business ethics and what the linkage between the two pointing out the most prominent ethical and socially responsible companies in North Macedonia.

]]> organizations, ethics, social responsibility, ethical management, CSR, North Macedonia 2022-06-30 https://tefmj.ibupress.com/articles/north-macedonian-perspective-on-organizational-ethics-and-social-responsibility 1 45-57 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/123/54.pdf / /

]]> Tirana Ameti International Balkan University – Skopje true 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com

factors-of-interdependence-between-the-economy-communications-and-digital-media-that-influence-the-building-of-competitive-advantage-in-the-film-the-andromeda-galaxy 2022 4 Due to the nature of film production and the market in which the film performs, the consumer is specific and unique. In the language of the market economy, "consumer market" and "consumer goods" mean the placement of consumer products that satisfy the individual needs of people. This market is heterogeneous and impulsive. Therefore, the main hypothesis of this paper is shaping processes through which the principles of competitive advantage and digital production determine the contemporary film form. Bearing in mind that the rest of these originate from the applicability of methodological principles and theoretical aspects for building competitive advantage in film production, including the single hypotheses. Hence, different types of narrative can be found within the scope of the term cyberdrama, as the digital form of storytelling that is currently being formed encompasses different formats and styles, which nevertheless ultimately represent one distinctive entity. That form will not carry the prefix "interactive" film, spot, advertisement, etc. regardless of how much it relies on tradition. On the contrary, it is a new way of telling stories suitable for the new digital media.

]]> Film, production, competitive, cyberdrama, storytelling 2022-06-30 https://tefmj.ibupress.com/articles/factors-of-interdependence-between-the-economy-communications-and-digital-media-that-influence-the-building-of-competitive-advantage-in-the-film-the-andromeda-galaxy 1 58-62 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://tefmj.ibupress.com/file/122/55.pdf / /

]]> Ilija Ciriviri Faculty of Dramatic Arts – Skopje true 2671-3357 2671-3365 Balkan University Press https://tefmj.ibupress.com