TEFMJ Trends in Economics, Finance, and Management Journal TEFMJ 2671-3357 2671-3365 Balkan University Press 10.69648/BITN1078 97 Research Article Joy of Missing Out (JOMO) in the Hotel Sector: A Quantitative Analysis of Guests’ Attitudes, Behaviors, Service Perceptions and Willingness to Pay for Digital Disconnection Experiences Ristova Maglovska Cvetanka Faculty of Tourism and Business Logistics; Goce Delcev University, Stip, North Macedonia 23 12 2025 1 18 CC BY-NC-ND 4.0

This paper examines the concept of Joy of Missing Out (JOMO) in the hotel sector through quantitative research focused on guests’ attitudes, behaviors, and perceptions toward digital disconnection. Based on 200 respondents, the questionnaire data is analyzed by factor analysis, correlation, ANOVA, multiple regression, mediation (PROCESS model), and binary logistic regression. Results indicate that emotional benefits, digital perceptions, and age provide highly discriminative power to willingness to pay and probability of choosing a JOMO-related hotel service. These outcomes indicate the ever-increasing perception of the need for focused technology-free experiences and present significant data for hotels to develop digital detox services.

 ЈОМО digital disconnection hotel guest behavior mindfulness travel willingness to pay References Aitamurto, T., Won, S. A., Sakshuwong, S., Kim, B., Sadeghi, Y., Stein, K., Royal, P. G., & Kircos, C. L. (2021). From FOMO to JOMO: Examining the Fear and Joy of Missing Out and Presence in a 360° Video Viewing Experience. In Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems (CHI ‘21). Association for Computing Machinery, New York, NY, USA, Article 512, 1–14. https://doi.org/10.1145/3411764.3445183 10.1145/3411764.3445183 Akbari, M., Seydavi, M., Palmieri, S., Mansueto, G., Caselli, G., & Spada, M. M. (2021). Fear of missing out (FoMO) and internet use: A comprehensive systematic review and meta-analysis. Journal of behavioral addictions, 10(4), 879–900. https://doi.org/10.1556/2006.2021.00083 10.1556/2006.2021.00083 Alderton, M. (2019, April 3). 4 Hotels That Offer a Digital Detox. NorthStar Meetings Group.https:// www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Site-Selection/Hotels- Digital-Detox-Device-Free-Meetings Arenas, J. F., Folgado-Fernández, J., & Palos-Sanchez, P. (2022). Digital Disconnection as an Opportunity for the Tourism Business: A Bibliometric Analysis. Emerging Science Journal, 6, 1100-1113. https://doi.org/10.28991/ESJ-2022-06-05-013 10.28991/ESJ-2022-06-05-013 Barber, N. A., & Deale, C. (2013). Tapping Mindfulness to Shape Hotel Guests’ Sustainable Behavior. Cornell Hospitality Quarterly, 55(1), 100-114. https://doi.org/10.1177/1938965513496315 10.1177/1938965513496315 Barry, C., Smith, E., & Murphy, M., Halter, B., & Briggs, Jacob. (2023). JOMO: Joy of Missing Out and its Association with Social Media Use, Self-Perception, and Mental Health. Telematics and Informatics Reports, 10, 100054. https://doi.org/10.1016/j.teler.2023.100054 10.1016/j.teler.2023.100054 Barry, C. T., & Wong, M. Y. (2020). Fear of missing out (FoMO): A generational phenomenon or an individual difference? Journal of Social and Personal Relationships, 37(12), 2952-2966. https://doi.org/10.1177/0265407520945394 10.1177/0265407520945394 Chan, S. S., Van Solt, M., Cruz, R. E., Philp, M., Bahl, S., Serin, N., Amaral, N. B., Schindler, R., Bartosiak, A., Kumar, S., & Canbulut, M. (2022). Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO). Journal of Consumer Affairs, 56(3), 1312-1331. https://doi.org/10.1111/joca.12476 10.1111/joca.12476 Conti, E., & Farsari, I. (2024). Disconnection in nature-based tourism experiences: an actor-network theory approach. Annals of Leisure Research, 27(4), 525-542. https://doi.org/10.1080/11745398.2022.2150665 10.1080/11745398.2022.2150665 De Sousa, A. (2024). Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO): two important constructs. Indian Journal of Mental Health, 11(2), 68-70. Djafarova, N., & Kim, H. (2025). Understanding FoMO: implications for hospitality and tourism industries. Current Issues in Tourism, 1–10. https://doi.org/10.1080/13683500.2025.2498596 10.1080/13683500.2025.2498596 Fioravanti, G., Casale, S., Benucci, S. B., Prostamo, A., Falone, A., Ricca, V., & Rotella, F. (2021). Fear of missing out and social networking sites use and abuse: A meta-analysis. Computers in Human Behavior, 122, 106839. https://doi.org/10.1016/j.chb.2021.106839 10.1016/j.chb.2021.106839 Kaswa, A., & Kolapkar, R. (2024). Comparing the JOMO (Joy of Missing Out) experiences through age and gender perspectives. (Version 1) [Preprint]. https://doi.org/10.21203/rs.3.rs-4399922/v1 10.21203/rs.3.rs-4399922/v1 Kirtley, D. B. (Host). (2015, October 15). David Wong (Jason Pargin), Author of John Dies at the End (Episode 171) [Audio podcast episode]. In Geek’s Guide to the Galaxy. Wired. https://www.wired.com/wp-content/uploads/2015/10/geeksguide171final.mp3 Manthiou, A., Klaus, P., & Luong, V.-H. (2022). Slow tourism: Conceptualization and interpretation– A travel vloggers’ perspective. Tourism Management, 93. https://doi.org/104570.10.1016/j.tourman.2022.104570 10.1016/j.tourman.2022.104570 Nguyen, T. (2023). Motivations and challenges for disconnecting from social media: A qualitative study. Journal of Digital Behavior, 8(2), 88-102. https://doi.org/10.1080/10714421.2023.2195795 10.1080/10714421.2023.2195795 Ozdemir, M. A., & Goktas, L. S. (2021). Research trends on digital detox holiday: a bibliometric analysis, 2012-2020. Tourism & Management Studies, 17(3), 21-35. https://doi.org/10.18089/tms.2021.170302 10.18089/tms.2021.170302 Pabon, R., Agravante, J., Ignacio, C., & Susaya, L. (2025). A Qualitative Study on Millennials’ Experiences of FOMO and JOMO. https://doi.org/10.13140/RG.2.2.12958.24645 10.13140/RG.2.2.12958.24645 Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014 10.1016/j.chb.2013.02.014 Putra, F. (2019). Emerging Travel Trends: Joy of Missing Out (JOMO) Vs Iconic Landmarks. Jurnal Pariwisata Terapan, 3, 17. https://doi.org/10.22146/jpt.49273 10.22146/jpt.49273 Rautela, S., & Sharma, P. (2022). Problematic internet usage, psychological and mental health, socialmedia fatigue, FOMO, desire to disconnect, and JOMO: A study of university students. International Journal of Mental Health and Addiction, 20(4), 909-923. https://doi.org/10.1108/JICES-06-2021-0057 10.1108/JICES-06-2021-0057 Ryan, R. M., & Deci, E. L. (2017). Self-determination theory: Basic psychological needs in motivation, development, and wellness. The Guilford Press. https://doi.org/10.1521/978.14625/28806 10.1521/978.14625/28806 Stankov, U., Filimonau, V., & Vujičić , M.D. (2020). A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world, Tourism Geographies, 22(3), 703–712. https://doi.org/10.1080/14616688.2020.1768432 10.1080/14616688.2020.1768432 Quaye, F. (2025). Digital Detox Tourism: Assessing Tourist Expectations And Experiences. Journal of Management and Development Research, 2, 11-21. https://doi.org/10.69739/jmdr.v2i1.220 10.69739/jmdr.v2i1.220 Vickery, R., & Jackson, J. (2021). Stress and disconnection: The tourism of digital detox. Tourism and Hospitality Research, 21(3), 101-115. Wojcieszak-Zbierska, M. (2023). JOMO and FOMO in tourism as seen by university students. Turystyka I Rozwój Regionalny, 20, 173–181. https://doi.org/10.22630/TIRR.2023.20.29 10.22630/TIRR.2023.20.29