Joy of Missing Out (JOMO) in the Hotel Sector: A Quantitative Analysis of Guests’ Attitudes, Behaviors, Service Perceptions and Willingness to Pay for Digital Disconnection Experiences Ristova Maglovska, Cvetanka ЈОМО digital disconnection hotel guest behavior mindfulness travel willingness to pay This paper examines the concept of Joy of Missing Out (JOMO) in the hotel sector through quantitative research focused on guests’ attitudes, behaviors, and perceptions toward digital disconnection. Based on 200 respondents, the questionnaire data is analyzed by factor analysis, correlation, ANOVA, multiple regression, mediation (PROCESS model), and binary logistic regression. Results indicate that emotional benefits, digital perceptions, and age provide highly discriminative power to willingness to pay and probability of choosing a JOMO-related hotel service. These outcomes indicate the ever-increasing perception of the need for focused technology-free experiences and present significant data for hotels to develop digital detox services. Balkan University Press 2025-12-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Research Article application/pdf https://tefmj.ibupress.com/articles/joy-of-missing-out-jomo-in-the-hotel-sector-a-quantitative-analysis-of-guests-attitudes-behaviors-service-perceptions-and-willingness-to-pay-for-digital-disconnection-experiences https://doi.org/10.69648/BITN1078 Trends in Economics, Finance, and Management Journal; Online first; 1-18 2671-3357 2671-3365 en https://tefmj.ibupress.com/file/72/ibu-journal-tefmj-7-2-1.pdf https://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess